The computer age is full of glory and dreams of the era, rags-to-riches myth become billionaires endless. Apple Computer’s Steve Jobs and Microsoft’s Bill Gates. Dell Computer’s Michael Dell, but they did not know, it was only two years. entered their ranks, which is the darling of the Intemet, the founder of Yahoo! : Mr Yang.

“Born at the right time Right Time At The Right Place”
Mr Yang, a Taiwanese, two-year-old lost his father, 10-year-old mother emigrated to the United States in California, Although the first day of school he knew only one word of English-shoes (Shoe) But with the Chinese people’s natural smart, he has made a very good achievement. smooth entry into the Stanford University Department of Electrical Engineering, Stanford University is the cradle of Silicon Valley, Hewlett-Packard, Sun, SGI, Intel, AMD, Cisco, EA, PlayStation, and other well-known high-tech companies were founded by graduates of Stanford. Mr Yang had only spent four years on the undergraduate and received a master’s degree. However, he did not immediately go to work, because he felt that they still did not have any experience and therefore wanted to stay in school, is David. monomer is a research project that needs, Thus began the two doctoral programs.
David Young is the students, but some of the old to be eligible, in 1988 graduated from Tulane University, graduate when they had worked together, Young recalls, “David wrote a project all the procedures, I did not do anything, So I know that any event that I must cooperate and this guy. “David and Mr Yang is a different kind of person, Yang social good, is born organizations and leaders, David introverted personality, is typical of talented academics, David can computer and network control information in an orderly, but his residence is a mess, Yang On the contrary, relatively clean bedroom, a computer is easy, “Yahoo! founded in part because I always half a step behind David, I would like to know where in the end he would know every one in the dark. ” But they still have a lot of similarities, They have a common professional, courses, instructors, Mr Yang and David dormitories everywhere together, Their cooperation can be described as truly “fighting side by side.”

“I never thought my hobbies become business”
Mr Yang and David doctoral research direction is control software But soon they found that this direction have been several companies to monopolize the development opportunities available, are more open-minded. Fortunately, this time a first Mosaic Web browser network, Web network to the Internet has brought about tremendous vitality, and very quickly to fascinate them. They have made their home, includes Yang golf scores There is also the favorite of the Japanese sumo campaign information. They Web-based traveled through the night, doctoral research work was placed in the side was lucky when the instructor is out of the country. Like many people have the same access Yang and David respective collection of their favorite sites, and begin the exchange, the first day exchange, followed by an exchange of a few hours, we went all the time exchange, the site collected more and more information, They developed a database system for the management of information and information is collated into a convenient form named it as a “David Young and the WWW network Guide” site list is getting longer and longer, they will site classification, each site will soon have too many, they will category divided into sub-classes, Yahoo! prototype was born, and is at the core level of site classification, until this point has not changed.
Mr Yang and David Guide to the address of a very few friends, Not long afterwards, hundreds of people have started to visit their guide, They guide the design did not expect the University to other users, But Jerry computer networks belonging to Stanford University, the open part Therefore, so long as we know we can address, as Mr Yang, like David next to the visit. Site visitors more and more, They began to guide functions, improving the search efficiency, coupled with the latest site, the coolest site, and other functions.
Improving every point they received a lot of encouraging e-mails, many also made recommendations for improvement, “Without these figures of applause, if enclosed in the laboratory, Yahoo! will not happen. ”

“We have two!”
Web-based is self-evident : a site flow (defined as the frequency of visits) as possible, They begin to increase more and better services to attract more visitors. Site name has changed!. Yahoo word from Swift’s “Gulliver Travels”, refers to an uncivilized, simple, mediocrity biological, Yang and David meaning the two of them is Yahoo, Internet advocate of humility, But there is also a saying yes! “another unofficial database level,” the English acronym ( Yet Another Hierarchical Officious Oracle). to the winter of 1994, they found that the flow growth too fast, Web access to the network the rapid development period, Netscape was formally established With Yahoo! flow and grown and the number of cheers getting louder and louder. While the doctorate must worry about the curriculum, but they began to seriously consider! into business.
They both have no commercial experience, but also a lack of Yahoo! Obvious source of income : to the user fees, they would go elsewhere; to the site fee, they would not ignored; sell advertising, This runs counter to the Internet’s initial purpose (free, non-commercial), but in any case, Yahoo! commercial value can not be ignored, Yahoo! day reception tens of thousands of visitors. anyone with a large number of loyal followers of things of value.

, “Has finally become a trend-setter”
Yahoo! There are many competitors, University of Washington, WebCrawler, Carnegie-Mellon University of Lycos, there is a fee site Infoseek. These sites provide keyword indexing site, these indexing by a computer program or silkworm quick search online site content creation. Yahoo! than appear more comprehensive, but Yahoo! classification level has its own merits, Search index of the power of search depends on the scope of coverage, and this is precisely its fatal weakness, Internet web in each English word has appeared countless times, the face of impossible to determine its real meaning, So most of Search presents no meaningful results, Yahoo! site is different, there is a level organization 14 top-level categories : commercial, entertainment, computer technology, each of the groups below a sub-class level, as a humorous entertainment, jokes, stories and music, music is under-opera, karaoke, schools, institutions, According to their own needs, users may have to bottom : genuine content site, Yahoo! cover a very wide scope. Bottom about 400,000 independent site, there are more than 1,000 weekly new site to join Yahoo! levels of the classification is solely for Jerry and David, not to be completed by the computer, This requires a tremendous amount of work, but its classification index consists of Yang and David judgment choice, as a more accurate and effective. This is Yahoo! essence, Other Web site index provided by the keyword search is only computer services, Yahoo is a well-constructed building of Web information.
But it is not the only one to provide Yahoo! Level directory services, such as network there are other galaxies, Web Virtual Library Network, but without any source of income, Most quickly disappeared. to the second half of 1994, Yahoo! level directory services become the champion.
Success is sweet, but Jerry and David has paid a great effort, every day they buried sorted endless site, their e-mail in-too late to remove. Total telephone beeping sounds, in the autumn of 1994, they were very excited to greet the millions of visits a day. This means that a day! 100,000 visitors, Stanford University has the resources to maintain Yahoo! not functioning, They ask whether to take over the schools! or for them to find partners, The big schools say this is their own business, Marc Andresson, after learning Netsacpe to Yahoo in the Web space resources.

“Find suitable partners”
Very fortunate web network business has matured, Netscape released the first test version of the browser. and browser Internet directory button at the Yahoo! Hotline set up its first advertising a Web site, the mass media began coverage of Internet phenomenon Venture Capital Fund also come to the web, Yahoo is the hottest Internet Web site, While Jerry is also unknown, but there are a large number of investors come to her for help.
The first telephone call from the British Reuters news agency, Reuters is the world’s largest news and financial services, 150 years of history. Reuters responsible for the marketing vice president John Taysom from London to Los Angeles to study Web-based business opportunities , shortly after he arrived from the local newspaper read! reports, Yahoo will soon become the ropes, and recognizing that “in fact! information and shortened the distance between humankind” He began to consider the Reuters news added to Yahoo!, when he made a telephone call to Yang, He was surprised Yang said, “If you do not call me, I will call you”, is great minds think alike. Development of Yahoo! Jerry After several months of consideration, Finally realizing that the “Yahoo! not just Web network directory services, but a new media” He competitors aware of this point is lagging behind the last six months.
Yahoo and Reuters have become friends, not partners. Reuters hopes to provide information to Yahoo! paid, and Yahoo has no income, Jerry realize that they need the help of business, or at least have a business development plan, He is an old schoolmate of Harvard University to study business management, helped write a five-page document. It took Jerry and Dave began repeatedly called on the risk of investors. They also organized and categorized sites daily, can only take turns sleeping next to the computer. Daily sleep less than four hours, forcing almost to collapse, they found the Sequoia investment company.
Sequoia is the famous Silicon Valley’s most prominent venture capital fund Sequioa invest several hundred high-tech companies, including : personal computer revolution set off by Apple Computers, create game industry Attali, the most famous database company Oracle, Network hardware giant Cisco, Yahoo! now the turn.
Sequoia partner Mike Moritz also remember his first visit to the workplace! scene, “two founders of Yahoo! sitting in a small room, the server kept distributed energy, telephone answering machines every ring for about a minute, piled on the floor pizza boxes, everywhere to throw dirty clothes, “But Mike is not concerned about their houses clean, But he is still not very clear! development opportunities lie, Yahoo! lack of management, the name of a mouthful, Jerry will sum up their models, “Web-based services provide free” risk fund had never had a precedent for a free investment services or products. But Mike quickly realized that Yahoo! Is a new media, has huge commercial opportunities.
Meanwhile other investors, including MCI, Microsoft, Netsape also found Yahoo, America Online is the most attractive one. AOL is the largest online nationwide service company, they need access to network information Internet Index, If Yahoo! sell them, Jerry and Dave would soon become millionaires, if not to sell, They threaten the Road!, and AOL will face a frontal confrontation, it is not a bluff, AOL has sufficient financial resources to establish their own Yahoo, Of course, he can also buy a Yahoo competitor. Netscape also provides a very good condition. sent stocks to them, Netsacpe forthcoming listing of the shares, compared with Aol stock to higher value, After careful consideration, Jerry and Dave rejected them. The main reason is “yes! our own cause.” Finally in April 1995 to identify the Sequioa right! valuation of four million dollars.

“Yahoo! Restructuring”
With funds, Yahoo! Formally begin operation. Jerry and David hired the first batch of engineers, They finally extricated itself from the tedious work of classification, they recognized that the order to do! grow management talent indispensable, after several months of efforts, invited Tim Koogle as CEO, Tim also graduated from the Stanford University Department of Electrical Engineering, has served as general manager of Motorola Canada. Jerry and David was pleased that management to Tim, David continue to head team, Jerry and will focus on strategic business development and public relations.
Tim office in the first direct the company to generate income, Each page has a banner (Banner), advertising, Netscape listed in August indicate who has won the Internet, who is the biggest winner. Directory service and search engine competition intensified, America Online bought Webcrawler. Microsoft and Netscape joined.
Provide Reuters news service! Development is an important strategy, original! only other site content indexing, now directly in their own site on the provision of services, thus expanding the sources of advertising revenue, because the advertisement on Page Layout is calculated. News services is only the first step, in November opened up a weather forecast, 96 Spring With the stock and securities information, In summer and autumn was launched a series of new services, increasing services, Yahoo! entered the daily life of users, Yahoo! successfully repositioning itself : Web access is no longer the network gateway, but all kinds of information services together.
! “On the Web provides free online services,” the purpose proved to be correct. Web-based evaluation of a site’s commercial value lies in traffic flow more growth in the flow more and more. Yahoo! At this point very successful, first visit Yahoo! users will find useful information found very convenient and practical, they will come back. stable customer base flow is the guarantee, Yahoo! have millions of users stability, This provides a very good place to provide information services, the more services the greater flow. “This is a positive feedback, we provide more information, there is more and more users, more users, more advertisers, Our information on more. “Yang concluded.

“7 months over 10 times”
To August 1995, Yahoo! Fundamental transformation of the restructuring completed With the expansion of business capital expansion also necessary, actually started to advertise! after its profits, but the need for greater capital injection to gain greater development, Yahoo plans to begin the second round of financing, and management of Jerry valuation for the company 40 million dollars appear to be a bit much, after all, seven months before the company’s valuation only four million dollars But investors did not agree on any hesitation, regret Yang said : “We can fine higher” This time investors SoftBank Corporation of Japan.
Spin companies in 1981 by Japan’s Peter T’u WANY created, is Japan’s biggest software marketing, Japan occupies 50% of the software market share, just spend 2.1 billion dollars acquisition of Ziff-Davis, to become the world’s largest computer publishers. WANY from a Sequioa partner heard! There. Mr Yang of Spin satisfied with the investment, a Yahoo! Is to discuss cooperation and ZD Publishing magazines, Second, the number of Internet users in Japan is sharply on the rise, Yahoo Japan is establishing excellent opportunity Yang has been that Yahoo is a media, is a cultural, He believed that only the Yahoo! localization can be successful. Spin purchased 5% of the shares of two companies will soon announce the establishment of the Japan! Cooperation, not long, appeared on the newspaper published by Yahoo! ZD Internet Life magazine.
Yahoo! Second round of financing brought in a new development, the company hired a number of experienced managers, soon they will be facing a severe test. Netscape announced in December his Internet browser link directory button at the site Excite, the original button at the Yahoo!, Calculations show! 20% of the flow from this, Yahoo! of January is the largest Web site, Although a 10% drop in traffic. Netscape out of the dependence on Yahoo! continued rapid development.

“Listing, a beautiful day”
By 1996, Yahoo! Consider stocks of publicly listed companies, Netscape prove that the success of the investing public listing how fanatical, even blind Internet courted high-tech companies, (2) The listing plan before WANY raised the need for more! shares, he hopes to become a partner, not an investor, the threshold is 30% of the shares, Yang and David accepted the pain, “This is like Songdiao their children, no one would believe you me, but is this feeling,” Young recalls. Because they know that the Sun is leading Japan’s Yahoo! Guide, and the influence of the Ziff-Davis, But they who are unwilling to sell their shares to share the results reached three transactions The final distribution of shares Spin accounted for 37%, 17% Sequioa. Jerry, David and 15% respectively, for Spin paid 60 million dollars.
Yahoo! In April 12, 96 successful listing 2! competitors Lycos and Excite! days before the listing However, this did not affect the investing public right! enthusiasm, the list price is 13 dollars per share. Earlier they reported 24.5 yuan, up to 43 yuan, the same day the dollar 33 million Yahoo! market capitalization amounted to 850 million dollars a year ago Sequioa valuation of 200 times, This is really a beautiful day, David Young and the prices are more than a hundred million dollars.

“Brand campaign Do you Yahoo!”
Investing public after a period of frenetic! Although the price has dropped slightly, But in comparison with competitors Yahoo! was still the most eye-catching stars, Summer of 96 companies are expected to trade has reached 98 times the income of 8, his only one of the competitors twice Wall Street analysts attributed this to Yahoo! brand effect For example, Ziff Davis Internet will be living together with the magazine’s name! after month sales have doubled. . Yahoo! Management has recognized that the Internet market is not only depend on the successful flow To decide on the brand. “Yahoo! Very cool, it is not a technology company, but a brand name, a culture, This makes Yahoo! unique Cool. “analysts commented. Cool! mainly because Jerr y and David Cool, they start from scratch to become a millionaire is the legendary countless media spotlight, Yahoo! according to the wishes of their established : independence, young and full of creativity, and humility.

Yahoo! In traditional media publicity campaign it was doing TV commercials the first Internet companies, responsible for the marketing plan is Karen Edward, She originally in the 20th century Fox film company in charge of propaganda, “Do you Yahoo!” advertisements moved by her words, with Nike’s “Just Do it!” comparable, advertising language added to all! advertisements, marketing goal is to make Yahoo! become the brand of popular culture, and not only on the Internet, let half of Americans know! name. Targeted at potential Internet users! In radio, television, magazines, newspapers and various publications have done a great deal of publicity, also spent a lot of money on the Microsoft and Netscape browsers add Yahoo connectivity button in the tens of thousands have Yahoo site links, whether or not you have Internet access, you can see! visible signs.

“To become the world’s most powerful media”
Yahoo! Market campaign was a great success, But Yahoo! real strength comes from the Yahoo! classification levels. Yahoo! By a more than 50-strong team to complete the original Jerry and David both work. Each weekly visit to the request to more than 1,000 sites, they are classified placed in the appropriate level, Yahoo! on the site chose not to bring any political and moral point of view. To the use of artificial site classification is a great project, This 50-person team! great wealth, all of them very young university-educated, Yahoo! other media to provide a range of sites from the material they are meticulous work, This makes Yahoo! very accurate, precise, difficult to imitate competitors this point, Unless they employ more than Yahoo! team. Most of these sites used to search algorithm, and the algorithm used to search site and artificial View on the accuracy of the contents can not be compared, After all, the computer is not smart. In general, the site of the stratified only two three-storey and the Yahoo! usually have more than 10 layers, Internet users metropolis lost in the huge ocean of information, various sites nearly one million, but also high-speed growth, Yahoo! provide a detailed breakdown of the index can help users quickly find the relevant site. This is the Yahoo! flow has been high secret, it is tens of thousands of individuals consisting of meticulous work.

According to Yahoo! Astonishing speed. Yahoo! may within a few years to become the world’s most influential media. Now America’s most influential news magazine “Time”, the circulation of 400 million copies. annual growth rate of about 2%. In 1995, Yahoo! visit daily average volume is 3 million. 96 fall more than 10 million, the end of 1997 reached 65 million. and the content of each page that the user can read, because the information they choose. This is the traditional media and in different ways, the media is the future of the main features : Users can select information on the initiative, rather than passive acceptance. Another point is different! users can access information through the accurate determination Users, which advertisers are extremely attractive.
My Yahoo! Is an innovative design for a long time! Provide user-friendly services, Users interested in the personal choice of content, such as personal information to buy the stock, the latest sports news, certain types of news My Yahoo! their entire organization together, users do not have to search for the four, a great convenience to the users. We can, of course! Better understanding of the user’s interest in hobbies, users against the background of the title more accurate positioning advertising effective, One obvious advantage is improving My Yahoo! advertising prices.

“Innovation continued, a new generation of media”
Yahoo! To become the most powerful media, Of course not limited to the United States. No. 1! overseas companies set up in Japan in April 1996. Then France, Germany, Canada, Britain, South Korea, also have been established! branches All branches use of the local language, and of course they used the same classification level, Most branches are! and local enterprises established. Yahoo! major cities across the United States to open a series of branches, in June 1996 in San Francisco is the first, followed by New York, Chicago, Washington, Boston, and branches around the main providers of various types of local information, such as traffic, job fairs, sports and entertainment information.
Yahoo! Series for a variety of new services, telephone Yellow Pages and direct the map is one of these. Yahoo users in the United States found on any one address and telephone companies, the company also addresses the road map, The project is difficult to estimate how much revenue can be achieved, But Yahoo! take as long as the policy is attractive to users is good. Yellow Pages telephone and an annual sales volume of the United States is 10 billion dollars, the project is expected to future receipts will be substantial.
Yahoo! Series of the most meaningful projects are classified advertising, classified advertising information, including real estate, automobiles, recruitment and personal information, do not need a Yahoo! paper will be able to provide various types of lists, classified advertising revenue will be considerable, the San Francisco four months after the start-up companies attracted 450 advertisers, This is almost San Francisco Business News all advertising clients. classified advertising is no longer a simple text, by the images, sounds, images, users can also According to their own needs, such as what price range and what type want to be accurate information. Internet shopping has become a big business! And VISA in 97 to create online shopping malls, achieved very good results Yahoo!1997 a profit of 67.41 million dollars. over 96 grew by 242%. news, telephone Yellow Pages, the classified ads, online shopping malls, Yahoo! series of new services, and create a new generation of media.

“Do not abandon the dream”
Yang considered for the future is difficult to predict, but he believed that the Internet will continue rapid development, he believes : “Yahoo! the next decade will remain in the forefront. The only question is to what extent will the success. I like my work now, The most exciting tradition is to bring the world into the new media David and I have Netscape’s Marc are the first batch to do so, but we do more, Yahoo is a consumer brand, Our success or failure depends entirely consumers. Yahoo! operating feeling seems to be dropped from a helicopter. is the first one in the mountains skiing, do not know where the tree is, Where is the cliff, as if landing on the Moon, All in all a very exciting feeling, and very secure. because I do not lose anything, I start from scratch, Even if I empty-handed, I would not care. I spent a wonderful time. I have an excellent team so far no one left! ”
Mr Yang is still overload of work, although not slept for only four hours, but the day from 7.00 am to 22:00. weekly two to three days in the air.
Yang will be his success owes much to be able to, the other is at the forefront of the market, find suitable partners “I never thought David and I hobbies become business If the spirit does not now on the Yahoo! I can give other people’s recommendations is, ‘Do not give up dream’ t Follow your dreams’ . ”

Others :

Mr Yang is the title! Leaders (Chief!)

Appreciate the figures : business tycoon Bill Gates and physicist Albert Einstein. appreciate Einstein replied, “so that each one things as simple as possible,” “We want to make Internet simplistic”

Yang and David standford electronic engineering to contribute two million 150,000, standford become the youngest university professor.

98 will set up a Yahoo.