Despite hotspots of the VC investment is rapidly cooling heat, but the network community has become increasingly explosive. With three major portals, Yahoo, and Tencent, Baidu, and other Internet giants have increased community input growing network of community concern. Recently, some Internet experts predict analysts believe that following the portal and search, the community will be the future of China’s Internet development.
Communities have the rise of new forces
“Community Internet is the future. “May 15, the second Internet communities Congress, many Internet experts to the development of the Internet trend to make such a judgment. Experts believe that, with the Internet access to the behavior patterns of interaction changes, the community platform of increasing depth, extensive, the future success of the business model, will be built on the foundation of the community.
According to the ESI data survey, Internet users now stay in the three portals on the effective time only visit their total online time 19% The remaining lot of the time spend in the community website, the community has become a mainstream Internet users polymerization Internet platform.
“Leading Chinese Internet actually is not Sina, Sohu and Netease three major portals, but Baidu, Tencent. Alibaba headed by the new forces, new forces to the rapid rise It is mainly because they already have strong communities. “Community Development has good prospects for the Hong Zhou Qi Fu Yi, chairman of this look at the existing Internet setup.
Currently, in China, in the community by virtue of the absolute superiority in the field, Tencent, Alibaba, Baidu has been viewed as China’s Internet new overlord. Have 400 million registered users QQ, The building of the nation’s largest online community of Tencent life has been as many analysts is the most promising Internet companies, and Alibaba and Amoy Ridge has become China’s largest e-commerce platform and community, in addition, Baidu also create Baidu posted through it, Baidu, and Baidu know space community to further consolidate its domestic position of the first search engines.
“Either Gallery, or e-commerce, its business model is the basis for community,” Hong Zhou Yi, in the future on the Internet, if the Internet companies neglected communities, or communities with no guiding ideology and transformation products, Or is it just a community as an additional function, which will be eliminated.
Traditional advertising models for the community
However, it should be noted that, despite the community can collectively have a wealth of Internet users, but the business model remains unclear. The data show that China now has 790,000 independent website, more than 80% have an independent community. However, 50% of the community website remains from advertising revenue, profitability of a single model, Most of the sites were struggling at a loss.
In this regard, Hong Zhou Yi that the current communities in the initial stage, the business model is still exploring, but it certainly is Online advertising is the community “savior”, on the contrary, the online advertising model and the community is to the contrary. “Online advertising is passive netizens’ can network ‘era derivatives business models, and the Internet community era, If manufacturers can not really influence in the community which users in the community, which established a good reputation. Then with more money advertising has no effect. ”
Reportedly, the community search for the tiger he has been recently launched network of “word-of-mouth marketing platform for the community” plan agreed by aggregation of hundreds of thousands of community platform, creating a powerful community marketing network.
The industry believes that the trend of community networks, integration of the Internet community to dig deep Elliot economy business models, China will promote the Internet enters its third wave.