In the past 12 – 18 months, the American
enterprise displayed the enormous interest to the network analysis.
Had more and more many people to realize the user on-line custom
to its enterprise’s significance.

The people had period of time regarding the network
analysis attention among, but not only is in enterprise’s information
analysis staffs participation, moreover the market developer also
regarding this interest does not reduce, the manager, vice- President
also had other enforcement agents all to give the enormous attention.
This indeed is a good deed, because these people are helpful to
you solve some difficult problems.

Under people’s warm impact, we often can believe that, the
network analysis can wrap hits all, finished all. The network
analysis cannot provide all answers, but the consumer accesses the net
the behavior not not impossibly completely to cause your website to
display is good.

If you carry on the network analysis appears the question,
suggested should pay attention to following several principles:

One, takes the correct action.

The success key takes the correct action.
Theoretically says, this possibly is one kind of A/B form
perhaps many Yuan tests perhaps the movement goal. This method,
possibly can have the solid influence to your adjustment. If you
only open the homepage, you cannot truly understand the network
analysis the influence which produces to the homepage, because along
with the time change behavior and the current capacity also is the
dynamic change.

You do not need in view of all current capacities to carry
on the test, must act according to your website current capacity, you
may take a percentage proportion to carry on the test.
Sometimes, this is one kind of unwise action.

If you do not have the logarithm according to carry on
analysis processing, you can in analyze on the tool and the resources
waste the money, your ROI was equal to is zero. This did not
mean that, you should cancel the network analysis tool, but is said
you should apply the data in the analysis work.

Two, based on unwise decision.

Besides carries on the test to the existing homepage and
the content, to the website development decision carries on
reappraised also has the profit very much. I newly publish in me
in the book has carried on the special elaboration on this question.

Three is the conformity network analysis data.

Although the behavior data has the function very much, but
works as you with other data, after such as manner, competitive and
consumer file information conformity, its can play a more formidable
role. When you these data conformity when together, compares
only uses the behavior network analysis data to say, your opinion can
have the big change. Do not believe that, the sole data can
provide makes the comprehensive decision to you the information.

Four, analyzes tool itself not to be able to provide the
answer.

Analyzes the tool to provide the data, the direction and
the information and so on, the enterprise wants conformity these data,
and based on the strategic target proposed the opinion and the
suggestion, provides the opportunity. In the market some leading
analysis tools, such as Omniture and so on, is extremely formidable,
may provide nearly all data points. But you must know how
understood and uses these data.

Any time, why do you all want to be clear must in analyze
on the tool to spend, investment manpower and physical resource.
We frequently were asking oneself and our customer, how this
kind does analyze can help us to complete the website the essential
target. If we are unable simply to reply this question, you need
to readjust the on-line service goal perhaps reconsider whether should
in the analysis method investment fund and the time.

The network analysis tool may provide the important power
which the maintenance network income grows, when you saw people’s
enthusiasm when growth, had to guarantee you to help the enterprise to
discover the true opportunity, but must appeared briefly.