Tired of seeing clicks that are paying your $0.11? There is something you can do about it.

The biggest complaint for pretty well all adsense publishers is invariably about low paying click values. If you’re wondering why Google is only paying you $0.11 a click, you won’t need to look much further than the content on your web page. Remember, your revenue is a part of the figure advertisers are content to pay for individual keywords. The figure they are inclined to pay is based strictly on the figure they feel confident to earn from the sale of their product. For example, topics such as vegetables, are more likely to receive $0.11 clicks than for a topic like life insurance. The reason is simple: the price of the products associated with those keywords dictate the amount advertisers will pay. The profits on house insurance can range from a few hundred to a few thousand dollars a month, depending on the terms. One sale could bring the company several tens of thousands of dollars over the life of the terms. How much profit is in vegetables?

If your content or keywords contain terms like “inexpensive”, or “cheap” or “free” products, you wont find many advertisers lining up with larger paying ads. So what can you do?

While I will touch on how the layout of your site can impact your adsense revenue, lets look at your content – namely what we will call your money pages. So what precisely are your money pages?

Simply put, these are the pages where your best hopes for higher paying ads rest. So what if all of your pages are getting $0.10 a click. Think about related topics that your visitors may be interested in, that suggests advertisers will pay more money to advertise on your site.

If your website is on cooking, what products do you use to cook with? Is there some type of gizmo you use to help prepare your food? Cutlery, cookware and bakeware all payout larger amounts than items found in a recipe for cheesecake.

What if your web site is about newborn babies? Every mom and dad wants to make sure that they are providing the proper care for their new additions. How they made sure their financial plan has been adjusted to provide insurance coverage for the family? What about college savings? Retirement funds? What about clothes?

If your website is on wedding favors, look into a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of reasonably priced wedding favors, what about the demographic who isnt horrified about the price of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.

Think about the advertisers when thinking about your money pages. Is there something that they sell for a higher dollar value that your visitors may be interested in?

If you are getting only $0.11 a click, more invariably than not, its your content.