In the old days of pay per click advertising, you could just send people directly to the person’s sales page if you were an affiliate. Then too many search users complained that they were seeing the same sales page over and over, so Google and many other search engines changed the rules on us. Now, you have to have your own unique landing page and domain. This was a major change in the PPC landscape. In this article, I’m going to provide you with a few tips to make your landing pages better so that you make more sales.

Probably the most important aspect of the landing page is how it ties in to the keyword you’re choosing to target and how the ad itself is worded. For example, let’s say you’re targeting the keyword phrase “natural acne cure” and the first line of your Adwords ad says “Natural Acne Cure” in order to tie in to the keyword. Guess what? You got it. The headline of your landing page should have “Natural Acne Cure” in it. The reason is because by guiding the user through the process, focusing on the same keywords all the way through, you’re reassuring them that they are in the right place and have found what they’re looking for.

Another thing you want to focus on with your landing page is reviews of the product. The world we live in is a skeptical one. When the dot com bust hit the Internet, it left a lot of people just plain scared to buy anything online. So you want to reassure them that the product they’re considering is actually a good one. By writing an honest review (yes, be honest) you’ll help alleviate any fears that they might have. Make sure you focus on both the pros and cons of the product. This will help establish credibility.

Finally, you want to make sure that your landing page has a clear call to action and that it is plainly visible. The last thing anybody wants to do is have to look for the link to get whatever it is you’re selling. So make it plain as day.

These few tips are by no means all inclusive, but I have found that they are probably the most important when it comes to designing a landing page specifically for a pay per click campaign. By making sure your headline contains the main keyword phrase, by writing a solid review and by having a strong call to action, you’ll be surprised at how effective your pay per click campaigns will become.

To YOUR Success,

Steven Wagenheim