Before we begin talking about how to get more traffic on AdWords, I want to make sure you understand a concept about the QUALITY of traffic we get. We know not all traffic is created equal. A lot of us have tried that pop up/spam traffic where they promise the world and your lucky if you even make one sale.

We want super targeted traffic. I know this is simple and basic but its something that can hurt you later when you start to sacrifice quality for quantity. I’d rather get 10 targeted visitors who want exactly what I have to offer rather than a thousand untargeted visitors who will take no action.

Now that we have that out of the way lets get into the nitty gritty.

Here’s the first strategy I want to share with you. I call it building themes. You see every niche has sub niches and micro niches under that. We want to research our niche very well and find out all of the different themes/concepts/angles etc.

Lets say for e.g. we are marketing a weight loss product. I would ‘theme’ my keywords into something like the following: fat loss, weight loss, diet, dieting, losing fat, burn fat, —- exercises, etc.

Now that wouldn’t be every theme I would have but you get the idea. But here’s the thing you must understand. We only want to bid on a SMALL number of keywords from each theme in the beginning. For e.g. you don’t want to choose the theme dieting and dig out every single keyword that contains the word dieting. This is called creating a deep keyword list.

We want to create a very broad, or wide keyword list. This will allow us to see what themes we should pay more attention to, it also gives us more opportunity to dig golden nuggets within a market as well as of course GETTING MORE RELEVANT TRAFFIC.

Now on to the next step. Just say we figure out that the theme ‘burn fat’ is converting very well for us and giving us lots of sales. Now we want to go deep and dig out every relevant keyword we can get that is within this theme. Were going to dig and dig. Essentially we are going to milk this theme until its out of milk.

Another reason to go wide before going deep is because just say you only use weight loss keywords, you may realize that this theme is very expensive and you cant afford to be advertising there for your particular product. If we didn’t go wide we might just say this whole market is to competitive and give up. This is why we want to explore every angle of the market possible.

Use the strategies above to start your keyword plan and then adding more ‘themed’ keywords to get more traffic on AdWords.

In another article I’ll discuss how to get more traffic without adding any more keywords but by simply increasing the performance of your campaigns which will prompt Google to send an avalanche of traffic your way. It’s amazing when you do things right how you get the rewards.

I hope you enjoyed this article on how to get more traffic on Google AdWords.