Each company employs a variety of online or internet marketing strategies to assist their organisation to achieve a higher level of natural or ‘organic’ search engine ranking, improved sales leads and profile. Among the more popular forms of online marketing we include the following…

Â? Keyword Research – Each keyword is ranked by important metrics. Marketing World will ensure that we are targeting the correct keywords for your business

Â? Linking – Creating link popularity for your website

Â? Social Media Optimization (SMO) – Specialized search engines and social medias including blogs, Videos, photo’s, MySpace, Facebook, Flickr, YouTube and podcast search engines

Â? Sales/Leads optimization – Ensuring the design of your site does not frustrate the user and result in poor ROI (Usability and architectural issues)

Â? Web Analytics – Measuring success metrics results in improving decision making, optimising the web site and optimising Internet marketing campaigns (SEO, PPC). These are the main reasons for putting in place a web analytics system. Using both qualitative and quantitative analysis, we can assist you to determine the path your users are taking to obtain the desired outcome. We provide you with path analysis, link analysis, cost per quality click, enabling you to define your keywords more accurately

Â? Pay Per Click Advertising (PPC) – Google AdWords, AdSense, Yahoo, MSN and other paid campaigns. This is a marketing technique that requires advertisers to pay for their ads based on the number of times customers “click” on those ads. It is also the fastest way to increase web traffic to your site. PPC advertising is highly targeted to the customers you want to attract

Â? Ad testing – Display advertising involves placing a web banner ad on a popular site that would include a link to your site. These sites can be an important part of a successful campaign. Each ad has a unique tag which can be measured for effectiveness. Monitor the results and provide feedback in the form of an action plan

Â? Email Marketing Campaigns – Email marketing is a low cost, efficient way of transmitting information to existing or potential customers. We encourage you to obtain a professionally designed newsletter template and access to an affordable 3rd party email provider. The results generated can be easily traced and the type of message sent can be highly targeted