Many people have tried Internet marketing, but only a few ever make a success of it. Probably 5% of people who try Internet marketing succeed – and that is being positive. The number is probably closer to 1%. So what is the secret to Internet success? How do you crack the code to a perpetual flood of online income?

In my life, I have tried many business ventures. Most of them didn’t come to fruition. Most of them failed. I believe I know the reason why. As soon as I had a ‘hot idea’ and carried out, I would get bored or/and discouraged really quickly and give up and move on the next ‘hot idea’.

I believe this is what many people experience with Internet marketing. They move from one opportunity to another and end up going for nowhere. I was like that too at the beginning, but then I found a business model and began to focus on it. That business model was building a list of subscribers and cultivating a relationship with them. That became my business model and I have focused on it ever since, although I do have a few side projects. But I never let the side projects distract me to the point where my ‘main’ business is not growing.

So the secret here is to focus. Find one business model and focus on it. For me, that business model was list building. For you, it might be something else. It might be AdSense, it might be eBay, it might be site flipping. I don’t know what it is, but you have to go for something you are good and something that appeals to you. List building appeals to me because I like interacting with people and helping them achieve their goals.