PPC advertising is one of the best ways that you can advertise your business. The reason for this is that PPC gives you very targeted traffic.

In this article I would like to go over the basics that will help you get the most out of this method of advertising.

1) Choosing targeted keywords

One of the biggest mistakes that I see many people make is that they choose keywords that are not very targeted. They use generic two word keywords. These do not convert very well and they end up wasting a lot of money. It is very important that you use three to four word keywords. These will convert much better as they are very specific.

2) Avoid negative keywords

Another big mistake that many people make is that they do not turn negative matching on. So for example if you are selling a course to succeed at affiliate marketing you will find that if you target affiliate programs this will not be a good match.

3) Set a daily limit

It is very important that you have a daily limit. One of the mistakes that people make is that they spend most of their budget within a few days without testing and tracking their results over a period of time. If you have a $100 to spend for the month set a budget of $3 a day for the whole month.

4) Use targeted landing pages

It is very important that you use a landing page that is targeted to the keywords that you are advertising. If you send all your traffic to your home page you will find that very few of your visitors will convert into sales.