Members Good afternoon, everyone! The previous two were very professional company, I would say the major part, If the previous two already mentioned some of my slightly too simple, mainly to supplement some have not mentioned, Taiwan and the implementation of some small skills with you analysis. Special mention because it is hoped that methodology, coupled with the large number of small skills, and later share with you. So I said to my particular experience, the General Assembly is divided into several sections, we should keywords or category. The need for ever-victorious, if we do not understand our customers what they are thinking, how he is the search, how we might do a proper transmission of information? Next to share with you the search and transactions between no absolute relationship? Periodic What is the situation? Finally we will be in the implementation, so the keyword development and a summary of some small skills. Yes, we netizens keyword search is really all-encompassing, whether from the general direction, from the very small, in fact, has. Last year, I travel to experience and share with you, when I decided to honeymoon, about six months ahead of the search started doing things, because I am not sure where, so I began looking for from their honeymoons. Finally I decided to Italy, I began to search for Venice, and so on Consumers use the whole word above is really diverse, a report put Keywords are divided into four categories, Class is a big category, a category of small categories, MP3 MP3 cell phone might be like, for instance, there are specific Name, Time and brands. The fourth is the trademark. We probably put it four categories divided into two major categories. It entered the first search, the type often used Keywords? 83% are using the so-called non-brand, which is widely keywords. That search for the end of the day, turnover is usually what will happen keyword? On the contrary ah. 83% of non-brand, non-brand has remaining 38%, that is to say, from a broad search keywords, But when the transaction is to determine the amount of keyword. Consumers throughout the search process about how much time would be how long? May 12 Sunday, a full three months, 15 weeks time, the turnover rate of only 38% Consumer brands, or to determine the charts, constantly making choices, the longest to three months. Do a little summary, in fact, such behavior is a search process, We can not think that consumers can only do one or two of searching, is a process. From the beginning of the search, appraisal, real transactions, such a link.

Well, we have to understand consumer search behavior, we are here to the company’s own brand development experience, In addition to the official of specific keywords for example, I define it formal keyword, I think the keyword is divided into three categories, One is the formal keywords, the second is the creative keywords, the other third is the word. Related to products or make combinations, plus a romantic honeymoon, or to observe my competitors buy what Keywords.

There are no popular topic or incident? Or special cycle or season? For instance, winter vacation that summer, which is a special season, in these seasons, there are some special examinations, which are seasonal. against seasonal, we are not likely to develop some Keywords. The third category is the other part is the other such as typos. CEO mentioned earlier typos in our experience, or even probability is quite high. So-product names probably has developed 20 kinds of typos, in fact the volume is very precise, Although the number is small, but they are very accurate. We now look at all creative keyword. This case I really loved that. I would like once again to share with you. We look at what he GPC. , And HSBC emphasized the appeal of his bank interest rates are generally three times, HSBC Taiwan’s strategy of not opening a branch in Taiwan, only one branch, he had this advertisement, have been emphasizing three times. At the same time the above bought a lot of advertisements, and the left hand is above SBC, and can directly point to the homepage. Therefore, even to the homepage, has been stressed three times the rate things. The second allocation, the study above. Let us look at the second GPC.

This is, I think it is the most powerful and he can even create three times as the keyword HSBC by the way, do search three times, three times to buy keywords. I think this is traditional media, such a brand of customer habits traditional media operations to a very good success stories. Next, have a number of other small experiences, I mentioned that the popular topic of Taiwan’s present pop industry, In fact, quite popular shear Liu, Taiwan’s basic 10 girls is about 5 by Liu. Liu may not have the people to buy? But what kind of clients will be able to buy? If it is a plastic which I will buy the word, and why? When a female is very concerned about their appearance to the plastic when the keyword this popular, but nobody bought, Therefore, it can only spend money to buy the three. There is no special events? For example, the Beijing Olympics is a very popular topic, I particularly on the Yahoo China search to see if this is someone who has bought, Sure enough, there are three firms bought, I think this keyword linking to do with the current events, such as tourism, sports, fitness, memorabilia, Many industries are the prices can go. Another special case, we have just read. I think this is very creative keyword buy, which is basically three words very easily. But because of the HSBC take the ride, and bought these words. This is a pretty clever approach. Good, and then a special festival. Dragon Boat Festival approaching, the festival also can buy seeds to Taiwan as an example, the Dragon Boat Festival closed with 10 seeds bought, Yahoo is only one China. I think the domestic manufacturers are very good play, and too expensive if it increases the number of place names, or the name of the province distinction. Taiwan now a lot of hotels are accurately grasped the festive promotions, such as Mid-Autumn Festival, Dragon Boat Festival, Mother’s Day, Valentines Day. These are very key words. That conclusion, I would like to say is that we know that much of the classification and keyword so many ways For instance, HSBC, its entire GPC so simple, but very creative, Taiwan’s reputation is very good. So, I think for the customers, you want to think of how marketing methods like using a little communication Agents from the perspective is the case. If there is any doubt about the exchange down again, thank you!